Building your mailing list with downloads
A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!
In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.
A mailing listing could be the lifeblood within your on the web organization. The previous adage “The cash is from the checklist” cannot be legitimate plenty of — in case you had a qualified listing of potential clients to Make contact with each time there is a new merchandise, you will be able to help you save a great deal of work by marketing it on your current listing of specific prospects.
You can in fact Develop up a qualified list of prospects that have an interest inside your solutions by supplying a relevant obtain on your website. One example is, let’s Examine a very good illustration — apple.com. Whenever you down load the totally free iTunes and Quicktime software package from their website, they may ask you to definitely fill within an optional name and e mail form so they can mail you gives on music that you can purchase through — guess where by — iTunes!
In fact, you don’t need to supply this kind of “heavyweight” download like a whole-feature application like iTunes. You could entice prospective buyers equally effectively with a few quality freebies such as a basic report, a no cost wallpaper, and so on. The critical matter is that the download provides ample price with the prospect to become willing to give away his/her individual electronic mail address to acquire it.
Even so, slapping alongside one another a straightforward download and putting a website link on your web site will not be plenty of to attract certified potential customers. You will need to perform some research to ensure that your guide-building system to operate well for you.
To start with, you need to area your obtain sort prominently on your internet site. If possible, dedicate a site to it and connection to that web site from every other page of your website. That way, there is no way your visitors can’t find the down load page, and when they do, you will get a number of them transformed into your prospective clients!
Also, It’s important to place somewhat hard work into marketing your download. Clarify and elaborate on the values of the down load, and why your people really should obtain it. You might think why would anyone want to go over a freebie, but most of the site visitors could be too lazy to choose the hassle to obtain it simply because most of their downloads just sit over the harddisk accumulating virtual dust. It is as a result essential to demonstrate your site visitors why they should down load your freebie.ver, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!
Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.